Our Why

Clothing The Gap is a Victorian Aboriginal owned and led social enterprise. We are a fresh and dynamic fashion label managed by health professionals that celebrates Aboriginal people and culture.

We produce merch with a meaning and encourage people to wear their values on their tee. 

Clothing The Gap is a play on the words "Closing the Gap", which is an Australian Government health initiative to help close the life expectancy gap between Aboriginal people and non-Indigenous Australians.

Clothing The Gap exists as a self-determining vehicle working to add years to Aboriginal people’s lives and you can help us 'clothe the gap'.  Clothing The Gap unites non-Indigenous and Aboriginal people through fashion and causes, one of which is to help Close the Gap.

As a social-enterprise, we’re committed to re-investing in the sustainability of Clothing The Gap and pursuing our ‘Why’. Clothing The Gap started as a model of self-determination in Aboriginal health promotion and education.

Our dream was to be independent from traditional funding models to design and deliver the work that made a difference  – with no strings attached.

How are we doing this?

100% of profits from every purchase at Clothing The Gap adds years to Aboriginal people’s lives through funding independent and self-determining health and education programs delivered by Wellah and enables our team to continue to educate, advocate, celebrate and motivate people for social change.

Clothing The Gap will deliver 2 virtual events a year as part of our impact work to get people more active and 'Wellah Together' physically, mentally and spiritually. 

One event will coincide with NAIDOC week in July and will be based on the each year's theme. You can expect the second annual event towards the end of the year in November. The theme of this event will be based on a topic that Community wants to raise awareness about and see elevated.

We are connecting people from across the globe and inviting everyone to move, reflect, learn and be part of the Clothing The Gap active community. 

An invitation...

For non-Indigenous people, we invite and encourage you to be a part of this vision - you’re an important part of the picture.  The contribution of non-Indigenous people in supporting Clothing The Gap and our events allows us to self-determine, lead and deliver our impact.

When non-indigenous people purchase Aboriginal designed fashion from an Aboriginal owned business, Aboriginal people feel heard and supported.

Our Team

Why We Exist?

To celebrate, elevate, educate, advocate, elevate and motivate people. 

To celebrate Aboriginal and First Nations people's excellence.

An opportunity for Aboriginal people to celebrate their identity and pride through clothing and for non-Indigenous people to show their support.

To elevate, represent and promote positive role models and influences in this space and privilege Aboriginal voices.

To represent and promote positive role models and influences in this space and privilege Aboriginal voices.

To see more Aboriginal design in the world and increase the visibility of Aboriginal people and the issues that matter to us. 

An opportunity to educate and start conversations with the wider Australian population about causes or issues affecting Aboriginal Australia.

To promote reconciliation and welcome non-Indigenous people to learn about, celebrate and support Aboriginal Australia. 

To motivate people to take action, use their voice for social change.

To motivate people and activate Aboriginal Communities to move more and be healthier in their mind, body and spirit.

To advocate, campaign and raise awareness for issues impacting on Aboriginal and Torres Strait Islander Communities.

Hear our story

Humans of Purpose

Listen to Podcast

Behind the Brand

Clothing the Gap is registered as a Victorian Aboriginal business with Kinaway Chamber of Commerce Victoria and with Supply Nation. We are undergoing a registration process with Social Traders