head of brand and marketing | Narungga
Sianna Catullo
A bit about me
I MET CLOTHING THE GAP...
I volunteered at Spark Health for 6 months, helping out at the Junior Fitzroy Stars Football Club before getting a position as a Health Promotion Officer.
I played an integral role in creating Clothing The Gap label to not just include Aboriginal health program incentive singlets. Our Clothing The Gap OG tees allowed me to discover the power of fashion. I then began to spend more thinking time about merch and growing Clothing The Gap platforms to educate, advocate, elevate and motivate people.
A TYPICAL DAY FOR ME...
We are a small team, so it means we get to do a whole lot of everything. My day usually consists of managing the IG account and website, critiquing and working with Laura on designs. I also keep a close eye on what's happening in Communities and think of ways to show support and champion others.
MY TOP 3 ITEMS...
1. OG People Tee > It was our first ever t-shirt that we did. It reminds me of our first ever shoot in the office, featuring a group of Aboriginal and non-Aboriginal people who volunteered their time to represent an emerging brand.
2. Free The Flag Bucket > Even though, I don’t wear this much because my head is too small, I love this hat because it was our first collab piece with another social enterprise. HoMie have been so supportive of our brand and campaigns since the very beginning. To me this bucket hat represents a meaningful partnership.
3. Rugby Jumper> I designed this limited piece and it's the first ever rugby jumper we dropped. It was nice to see and hear how much Community loved and praise this Rugby received. It also meant a lot to me to name this Rugby after Robbie Thorpe, who is a staunch Community leader.
Things I'm proud of
