Shades of Deadly
Shades of Deadly is a campaign created for Aboriginal and Torres Strait Islander people.
This campaign was created to challenge Aboriginal stereotypes, create a platform for culture and a safe space for Aboriginal people to embrace their identities.
Its an opportunity to educate the wider community about contemporary Aboriginal culture.
Aboriginality is not about judging each other by colour.
Aboriginality is about our connection to community, culture, land and people which shapes us and our identity.
Identity is a product of story and journey that shapes our spirit, values and decision making.
Family, community and self gives us that identity.
We don’t have to conform and comply to a definition that was imposed on us from the time of colonisation.
These stereotype are created to try and divide and rule us. We can’t afford to get sucked into this fighting against self and one another.