Can Non-Indigenous people wear our merch?

Can Non-Indigenous people wear our merch?

We get this question a lot, so we're really glad you're here.

We make our pieces for everybody to wear and celebrate! Our clothing works to unite people through fashion and cause. We invite you to wear anything you are comfortable with wearing.

If a piece of merchandise has been designed only for Aboriginal and Torres Strait Islander people to wear, we will let you know clearly in product description and title. 

Purchasing and wearing merchandise such as jewelry, clothing and tote bags from Aboriginal businesses is one really practical way allies can support the Indigenous Community. 


We love this Introductory Guide from @blakbusiness...

The reality is that there are lots of deadly Aboriginal and Torres Strait Islander businesses and creators which we as a community accounting for only 3% of the Australian population, cannot feasibly support without allies. Many Indigenous businesses and creators create their merchandise for the general population and take pride in seeing their goods being celebrated and worn throughout society by both Indigenous and non-Indigenous people. 

However, this also begs the question: Is it ok for non-Indigenous people to wear Indigenous merch? Indigenous merchandise worn by non-Indigenous people provides representation for our Community. In this way, Indigenous-made merchandise worn by non-Indigenous people may act as a conversation start in spaces where conversations about Aboriginal and Torres Strait Islander peoples, cultures and affairs many not have previously occurred. For this reason, it is important that allies know who they're buying from and what the merchandise is about.


Blog cover photo from @BlakBusiness:


  • Fiona

    Thanks for helping me learn how to give respectful support and of course, the opportunity to wear amazing clothing with purpose.

  • Joanne Bamber

    Hi, so pleased to see that it’s ok to wear and celebrate Aboriginal Culture not being indigenous myself. My Uncle (S/Gen), and cousins, never saw colour and I was given that gift through them; taught how to hunt as a child; how to respect the land/animals, and never take more than you need. It’s time for change, time for our Aboriginal sisters and brothers to take back the land that’s rightfully theirs lawfully, and that can only be done through infiltration of Govt…. An Aboriginal Prime Minister to create balance, understanding and peace to all people,and restore this great and beautiful land that has been raped and pillaged for too long…Now is the time to rise up and begin change….you have the support from non indigenous the world over. B.L.M!

  • Ames

    Thank you. I really want to support the cause sensitively. Thanks for taking the time to explain.

  • KT

    Thankyou for letting us be part of and celebrate your culture with you.

  • Laura

    Clothing looks amazing. Cheers for help understanding and respecting if its ok on what too wear respectively .

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